“At West Coast Modern, our mission to save heritage homes in British Columbia began by witnessing, firsthand, the rapid pace at which our city’s most iconic mid-century modern homes were being demolished to make way for new development.

However heartbreaking, those demolitions became the catalyst for our work. The quiet disappearance of our region’s built heritage compelled us to take a stand and to ensure it wouldn’t happen again. In this collection, we pay tribute to the homes that didn’t make it, because without those demolitions, we may never have been moved to act.

It’s important to note, we represent the work of many architects across the city, but it’s a particular honour to carry forward the legacy of Arthur Erickson, an inspiration not just in design, but in promotion.

While many architects of his era shied away from the spotlight, Erickson leaned into it, crafting a public image, embracing media, and using publicity to elevate his reputation as one of Canada’s greatest architects. What he achieved through the analogue world of print, lectures, and television, we now amplify through the power of digital reach, introducing Erickson’s homes to millions around the world.

We not only reversed the trend of his homes being demolished, but also elevated them as hot-ticket items in the global mid-century modern buyer community.”

— Trent Rodney, Co-Founder, West Coast Modern